Show features

Autographs & Photo Ops

Meet your sports heroes live and create memories that last a lifetime. Capture it with a photo, take home an autograph, or both — this is a fan experience you’ll never forget.

Immersive brand & league activations

Get ready to experience the thrill of sports like never before with immersive activations and exhibits from the biggest leagues and brands. Hit the court, step into the ring, or take the field to show off your skills with MLB, NBA, FIFA, NFL, NHL, UFC, WWE, and more.

Athlete & Celeb appearances

From all-star athletes to pop culture icons, Fanatics Fest brings you up close with some of the biggest names in sports and entertainment. Whether they’re signing autographs, taking photos, or just browsing the show floor like a fan, you never know who you’ll bump into. Who will you spot this year? Check out our 2026 talent roster!

Live Programming

Hear from the biggest voices in sports live on stage. Athletes, legends, industry icons, and media powerhouses break down epic rivalries, defining moments, and the stories that shaped the game through live panels and podcasts spanning sports, pop culture, and entertainment.

Cards & Collectibles

Fanatics Fest is redefining the collector experience inside the Collectors Zone. Shop, buy, sell, and trade with 250+ top dealers all weekend long, get first access to exclusive Topps drops, connect with fellow collectors, and uncover rare cards and unforgettable memorabilia.

Kids Zone

Bring the whole family to Fanatics Fest and dive into the action at the Kids Zone! Packed with interactive games, exciting challenges, and hands-on activities, it’s the perfect spot for young sports fans to practice their skills. The Kids Zone is where little fans create big memories.

EXCLUSIVE MERCH

Fanatics Fest is where the biggest merch moments in sports culture happen.Shop the show three ways: hit the Merch Zone in the Fanatics Fest Superstore for the official Fanatics Fest collection and limited-edition collabs with MLB, NBA, NFL, WWE, FIFA, and more; explore brand, league, and partner booths across the floor packed with exclusive drops you won’t find anywhere else; and keep an eye out for surprise merch pop-ups tied to your favorite talent, leagues, and partners.

Fanatics games

Fanatics Games is back for year two — bringing together elite athletes, celebrities, creators, and a select group of fans for the ultimate showdown across eight epic sports challenges. $2 million in total prizes. $1 million cash grand prize. One true GOAT — only at Fanatics Fest.