immersive activations

& experiences

Experience larger-than-life activations from Fanatics, the world's biggest sports leagues, leading brands, premier sponsors, and top partners. Whether you're hitting the court, stepping into the ring, taking the field, or testing your skills in interactive challenges, you'll find unforgettable experiences inspired by the NFL, NBA, MLB, FIFA, NHL, UFC, WWE, and many more.

Explore exclusive exhibits, fan-first showcases, and immersive moments designed to bring you closer to the athletes, teams, brands, and sports you love.

immersive

activations

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Dick's Sporting Goods

Dick's Sporting Goods brings the city to Fanatics Fest with an NYC neighborhood-themed footprint: a putting green, the DSG Arcade, a podcast stage, a customization station, the Collector's Clubhouse, and a Kids Zone. Add a Fanatics Games competition stop, loyalty perks, and surprise talent meet & greets, and there's something around every corner.

AMerican Express

Sports fandom starts at home. American Express is creating an immersive, home-inspired sports experience that celebrates the lifelong journey of fandom by letting fans compete in mini-versions of their favorite sports, and in turn, showcasing the breadth of Amexʼs sponsorships. Amex ® Card Members get access to exclusive perks, one-of -a-kind experiences, priority access, limited-edition merch, and more.

At&T

AT&T turns up the volume with "Connection Cup" a full slate of live variety shows hosted by celebrity captains with fans, card breaks with influencers and celebrities, live podcasts, and more. Grab a seat, play along, and be part of the action. Exclusive AT&T customer benefits each day.

Starbucks

Fuel up, fans! Starbucks is serving up drink drops, collectible gift cards and athlete appearances on the show floor all weekend long. And it doesn't stop there - we're also backstage helping athletes and celebs get refreshed and ready before they step out to meet you.

Raising Cane's

Game on. The Raising Cane’s activation at Fanatics Fest brings fans together with sauce pong, cornhole, lawn games, and plenty of friendly competition. Make sure you're there Saturday for a surprise guest appearance and an unforgettable experience.

Afterpay

Think you've got the shot? Afterpay's robotic basketball shootout pits you against a moving hoop that won't make it easy. Rack up points, climb the leaderboard, and earn your place on the Afterpay 4 Podium. Bring your A-game — only the top scorers make the cut.

Magnum Ice Cream

Magnum makes Fanatics Fest a little sweeter with a food truck serving up ice cream samples, sport-themed games, and a prizing area. Cool off, treat yourself, and recharge between the action.

Powerade

Enter POWERADE's House Of Legends Proving Grounds and put your striker skills to the test with a soccer shooting challenge. Bury your best shots to win a POWERADE squeeze bottle and come back each day for a chance to win from one of the daily grand prizes. Step up and take your shot.

UPS

UPS delivers with two sports-themed shipping stations on the show floor featuring a Ship to Win sweepstakes and a few surprises along the way.

Target

Target invites you into "The Locker Room," a four-zone experience to shop, play fan engagement games, capture photo moments, and customize a duffle bag with pins. Come play, pose, and get in the game.

CALL OF DUTY® X FANATICS FEST

Call of Duty® is coming to Fanatics Fest. Gather your squad and be among the first in the world to play Call of Duty®: Modern Warfare® 4. Test your skills, challenge your friends, hear from the developers behind the franchise, and experience an action-packed weekend celebrating one of gaming's biggest brands.

The shop

Step into a real barbershop experience at Fanatics Fest. The Shop brings authentic barbershop culture to the show floor. Fans can grab a cut from professional barbers, hang out, talk sports, and experience one of the most iconic gathering places in sports and culture.

ESPN Top Rope Jump

This is your chance to become a WWE Superstar and take the leap off the top rope into the ring with the ESPN Ring Experience.

The Big Ten conference

Think you've got game? Take your shot in the Big Ten's epic diving football catch photo experience, where fans can go full highlight-reel mode and snag an action shot frozen at the peak of the play. Plus, don't miss your chance to see and snap photos with the legendary Heisman Trophy.

league

experiences

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NFL

The National Football League is taking over Fanatics Fest NYC with an interactive football experience fit for champions. Test your skills with the Field Goal Kick and interactive flag-pulling wall, then explore the ultimate football museum featuring the Vince Lombardi Trophy, all 59 Super Bowl rings, international exhibits, and more.

MLS

The MLS activation at Fanatics Fest NYC brings the excitement of the 2026 FIFA World Cup™ into an immersive fan experience celebrating Major League Soccer. Through interactive challenges, player appearances, live content, exclusive merchandise, and partner activations, fans can connect with the culture, stars, and competition of MLS while discovering what’s next as the league returns to action.

FIFA

As the FIFA World Cup 2026™ reaches its Final weekend, Fanatics Fest will bring fans even closer to the action with a major FIFA presence woven throughout the weekend. Expect four days of football energy, unforgettable experiences, and can’t-miss moments that connect the passion of the World Cup with the culture, excitement, and spectacle of Fanatics Fest.

NBA

Experience NBA live at Fanatics Fest! More details coming soon on the immersive NBA activation.

MLB

Experience MLB live at Fanatics Fest! More details coming soon on the immersive NBA activation.

NHL

Experience NHL live at Fanatics Fest! More details coming soon on the immersive NBA activation.

WWE

Experience WWE live at Fanatics Fest! More details coming soon on the immersive NBA activation.

UFC

Experience UFC live at Fanatics Fest! More details coming soon on the immersive NBA activation.

Formula 1

Experience Formula 1 live at Fanatics Fest! More details coming soon on the immersive NBA activation.

NASCAR

For the first-time ever, experience Nascar live at Fanatics Fest! More details coming soon on the immersive NBA activation.

Zuffa Boxing

For the first-time ever, experience Zuffa Boxing live at Fanatics Fest! More details coming soon on the immersive NBA activation.

Experience

FIFA World cup 2026™

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FIFA World Cup 2026™ final press conference

The World’s biggest game heads to the World’s #1 Sports Fan Festival. On Friday, July 17, Fanatics Fest will host the official FIFA World Cup 2026™ Final pre-match press conferences—bringing players, coaches, and global media to the stage in front of fans. See both teams take the stage at Fanatics Fest just days before the Final, with a rare opportunity to witness one of the sport’s most iconic moments live on the show floor.

FIFA World Cup 2026™ final watch party

On Sunday, July 19, join NYC's largest indoor FIFA World Cup™ Final Watch Party at Fanatics Fest. With multiple ways to watch across the festival, from lively pop-up bar environments to comfortable family-friendly seated theater viewing, fans can experience the Final however they choose. Feel every moment, hear every reaction, and celebrate football's biggest day alongside thousands of fellow fans at the World's #1 Sports Fan Festival.

FIFA Street

More information coming soon! Stay tuned for how fans can explore FIFA at Fanatics Fest NYC.

Local & International team

EXPERiences

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NEW YORK METS

Don’t miss the New York Mets at Fanatics Fest Hometown Village. Step into a life size comic book featuring some of our favorite Mets heroes from past and present! You may even get the chance to meet the iconic Mr. and Mrs. Met and walk away with some exclusive Fanatics Fest exclusive prizes.

New york knicks & New York Rangers

The MSG Sports Player Portal, powered by Infosys technology, transforms fans into the stars of their favorite teams. At Fanatics Fest, fans can create personalized New York Knicks and New York Rangers player posters by combining their own photo, name, attributes, and style selections with official team-inspired creative. The experience delivers a unique, keepsake that celebrates fandom, encourages social sharing, and creates a memorable connection to the teams.

Brooklyn Basketball

Brooklyn Basketball brings the Brooklyn Nets and New York Liberty together at Fanatics Fest NYC in an interactive destination celebrating hoops culture, team pride, and fan participation. Fans can unlock giveaways and sweepstakes, compete in daily 3-Point Shootout contests, enjoy player and Ellie appearances, capture shareable moments, and experience family-friendly basketball fun designed to engage fans on-site and beyond the event.

New JERSEY DEVILS

The New Jersey Devils activation is an interactive fan destination designed to bring the excitement of the team directly to fans. Fans can spin the oversized "Spin the Puck" wheel for a chance to win prizes and exclusive giveaways, shop limited-edition merchandise available only at the event, and connect with Devils personnel through special appearances throughout the day. Fans can expect a high-energy experience that combines games, rewards, exclusive shopping, and unique opportunities to engage with the team.

New york islandERs

Islanders fans won't want to miss what's coming to Fanatics Fest. Stay tuned for more details on the team's activation.

English Premiere League

The Premier League will bring fans closer to the action with a soccer pitch experience, a dedicated fan bar area, and opportunities to celebrate the passion and culture of the world's most-watched league.

Paris St. Germain

Paris St. Germain is bringing the energy with mini padel courts in partnership with Premier Padel and a mini soccer pitch where fans can get in the game themselves. Look for exclusive collaborations, interactive experiences, and integrated retail throughout the activation.

Inter Milan

Inter Milan fans won't want to miss what's coming to Fanatics Fest. Stay tuned for more details on the team's activation.

Gotham FC

Reigning NWSL Champions Gotham FC are excited to be a part of Fanatics Fest 2026! The Gotham FC Street Team will be on-site as a part of their activation giving attendees the opportunity to enter to win free pitchside seats, special Gotham FC prizing, and discounted tickets for all remaining Gotham FC home games! On Saturday, July 18th, Gotham FC will also have the 2025 NWSL Championship trophy on-site for a fan photo opportunity!

NYCFC

NYCFC is bringing fans closer to the club with a showcase of merchandise, memorabilia, and collectibles celebrating some of the team's biggest moments and favorite players.

New York Sirens

Explore the world of the New York Sirens with an interactive fan experience celebrating New York's professional women's hockey team. Fans can test their skills in a shoot-and-score challenge, spin to win exclusive prizes, explore the team's story and connect with players during a special autograph session and table talk featuring Casey O'Brien.